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E-magazines
We created a e-magazine featuring Pentax-using photographers and added new interviews to it over the duration of the campaign: this supported a series of print-based advertorial in our photography magazines that featured the same photographers.
Pentax Legends
Building on the heritage of the brand, we approached several legacy Pentax users and interviewed them about their love of the system while also offering them the chance to testdrive the newest Pentax DSLR and recording their thoughts for posterity. As well as these interviews, we also had a section dedicated to vintage Pentax cameras and photo memories from users.
Pentax approached us several times over the past few years to create one-off marketing campaigns that targeted photographers. The most recent are detailed below as examples of creative solutions to clients’ challenges.
Publishers of Advanced Photographer Magazine, Cambridge Edition Magazine, Digital SLR Magazine, Epson Planet Photo, HD SLR Moviemaker, Nude and Glamour Magazine, Olympus User Magazine, Photo Professional Magazine, Samsung Capture Your World Digital Magazine, South Cambs Magazine, Tesco Zoom Digital Magazine, 50 Photo Projects
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